Design at its best.
The Terrapura project is a blend of design, storytelling and craftsmanship.
More than 25 years since its inception, FMG Fabbrica Marmi e Graniti has rediscovered its purest essence.
It is now looking to the future with an innovative range of authentic, full-body materials. They are sincere and profound, much like the stories that continue to touch our hearts.
Art Direction
Set Styling
Photography
Sound Design
Videomaking
Copywriting
// The Story
FIRST, THERE WAS THE EARTH
There was a time when everything made a sound. The wind whispered to the stones and the fire danced with wood, as the earth lay waiting patiently for the fulfillment of its silent promise.
Because the earth does not rush. Its rythm is not measured in fleeting moments, but in long cycles of time.
THE GESTURE
Every gesture made by those who shape the earth is a way of showing respect for time and matter, which cannot be bent to our will, but must instead be listened to and embraced.
This is how Terrapura came to be: a material that stands out for its purity because it has always existed. Evidence of a silent and profound nature, yet vivid and sincere.
THE BODY
Every surface bears traces of memories that resonate through its layers, in its thin veins and imperfections, revealing its true origin.
It is the earth’s body, which is revealed rather than concealed. The material is consistent throughout: a single body that stands the test of time and tells its story.
// Editorial
RIGOUR & PERSONALITY
A rigorous approach is enriched by design choices that give the brand personality and distinctiveness.
BROWSING THE MATERIAL
The Terrapura catalogue, beyond presenting the environments in which the product is applied, aims to evoke and communicate the sensory qualities linked to the processing of raw earth.
The approach is primarily narrative rather than purely technical, while still including an in-depth section dedicated to material and performance characteristics.
In this way, the product moves beyond a purely demonstrative function, taking on an expressive role within the project. The catalogue becomes a design tool that interprets and narrates the material, at times adopting an almost museum-like language.
// Photoshoot
// Still Lifes
// 3D Rendering
// Teaser Video
A COOL PROJECT COMES FROM A COOL TEASING
// Showroom Video
*FEATURES AI GENERATED CONTENT