Italian ceramic’s rebirth
In 2022 we began the rebranding of Iris Ceramica, a worldwide leader in the production, design and sales of tiles, part of Iris Ceramica Group.
What has guided us has been the desire to recover the cultural roots of the brand, which since the beginning of its history in 1961 has made art and culture two very important vehicles for transmitting its values.
An innovative spirit
The rebranding of Iris Ceramica developed as a strategic process to best represent the evolution of the brand’s identity in light of its corporate values, vision, and mission.
The entire process was conceived keeping in mind the company’s identity in the dimension of the noble Italian ceramic tradition in which it was founded and based on the brand’s trendsetter spirit.
Iris Serif 1961
Custom Typography
An important part of the project was also the design of two custom fonts developed by Cast Foundry: Iris sans 1961 and Iris serif 1961, customized to incorporate the brand’s personality in any medium.
Iris Serif 1961
Like the Times in the current Humus text, it is a dark and narrow modern. In addition to pairing with Iris Sans evoking Sassi’s typographic approach, it mimics the inking of print media of 50 years ago by exhibiting thick graces and rounded inner corners.
Iris Sans 1961
It is a linear typeface with a clear humanistic imprint, a sanserif aligned with the geometricising trends of Italian graphics in the 1970s, when Gianni Sassi chose to compose Humus magazine by alternating Helvetica and Times New Roman.
Iris Sans 1961
